Deliver quantified financial outcomes.
C-Suite buyers require demonstration of the actual (or projected) ROI from your business relationship. Brokerages that can create and quantify true value will gain market share and success.
Is your brokerage able to quantify an accurate demonstration of your financial impact? Do you translate it to your customers via their most important KPIs?
If not, you missing the biggest piece of your value proposition. Wouldn’t you like to demonstrate a tangible financial impact?