Your BOR strategy must focus on how the buyer will benefit financially and what it will mean to their most important business goals.
Category Archives: Selling w/Data and Analytics
13
Jan
Jan
TCORCalc’s Greg Dunn discusses the unique qualities a modern brokerage firm presents to businesspeople considering a career as an insurance broker.
08
Nov
Nov
When you are competing against a much larger brokerage firm on an account, there are several key strategies that you should employ to change the playing field and establish true relevance with the buyer.
By focusing on the buyer’s business outcomes and objectives with real data and strategies, you can show the buyer how the feathers of the larger broker (“the Peacock”) are usually just for show. Larger buyers want results and improved outcomes, not another flashy display of features and promises.
23
Aug
Aug
TCORCalc’s Greg Dunn addresses the steps younger insurance brokers can take when starting to build their book of business (applies to veteran brokers as well).