They Copied All They Could Follow (TCOR) This year marks the 20th Anniversary of C.R. Ekern & Company (parent company of TCORCalc®.) Over the years it has been our pleasure to help brokers break a lot of new ground. Our focus has always been to provide services to leading firms to help them attract […]
Author Archives: Rob Ekern
07
May
May
Total Cost of Risk (TCOR) has been the cornerstone of risk management calculations for almost 50 years. Risk managers, brokers, and risk services providers have used TCOR to quantify the buyer’s costs and outcomes. Like many other measurements, the original TCOR model of 50 years ago is now obsolete. The “old” version of TCOR measures […]
31
Aug
Aug
Brokers who dollarize and quantify their Value Proposition provide real value to insurance buyers.
20
Apr
Apr
Your largest prospects want to know what’s in it for them. Focus your message on their results and outcomes and get to the point quicker.