Analytic Broker Briefing

Stop Kicking the “Quantification” Can

August 31st, 2017

Stop Kicking the Quantification Can For over two decades Insurance Brokerages of all sizes have asked a couple of important questions: “How do we really differentiate ourselves through a quantifiable ...

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They Copied All They Could Follow

They Copied All They Could Follow (TCOR)

May 4th, 2017

They Copied All They Could Follow (TCOR)   This year marks the 20th Anniversary of C.R. Ekern & Company (parent company of TCORCalc®.) Over the years it has been our pleasure to help brokers ...

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Stop the B.S. - Provide REAL Business Solutions

Stop the B.S.

April 20th, 2017

Stop the B.S. Okay, it’s not what you think. B.S. is the most overused term in our industry and probably the most misleading. Many brokerages have used it daily in their new business discussions, webs...

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To Write Larger Accounts, Get to the Point!

April 6th, 2017

To Write Larger Accounts, Get to the Point! Get to the Point! Here are the facts ladies and gentlemen: Your largest prospects are no longer interested in hearing about your offerings... they want to k...

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How to Take a Broker of Record Letter (BOR)

How to Take a BOR

February 15th, 2017

How to Take a BOR Over the course of the past 20 years, Broker of Record Letter (BOR) appointments have become the preferred method of attracting new clients. There are several reasons for this: Impr...

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Competing Against Larger Brokerage Firms (Peacocks)

How to Pluck a Peacock

November 8th, 2016

(How to Pluck a Peacock (Summary) - When you are competing against larger brokerage firms ("Peacocks") on an account, there are several key strategies that you should employ to change the playing fiel...

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